The Armatura Group is Poland’s leading manufacturer in the sanitary fittings and heating industry. The member companiesspecialize in the manufacture of bathroom and kitchen faucets, aluminium radiators and a wide range of valves and ceramic sanitary ware.
Armatura Kraków S.A., the parent undertaking of the Armatura Group, has implemented a uniform policy whereby it provides all its subsidiaries with accounting, logistics, procurement, administration, legal and HR services.
Since 2007, Armatura Kraków S.A. has been listed on the Warsaw Stock Exchange.
In the segment of bathroom and kitchen faucets, the Armatura Group handles the full manufacturing cycle: from the design, through casting, mechanical working and metallic coating, to assembly and quality inspection of the final product. This guarantees excellent quality and reliability of our products, and allows us to more flexibly control the manufacturing process to suit market demand. At the end of 2011, when the Armatura Group’s reorganization process was completed, the manufacture process of water faucets and showers has been focused at the high-tech Armatoora S.A’s plant operating within the Special Economic Zone in Nisko. The Armatura Group’s offer comprises 27 families of water faucets of Premium, Middle and Basic class – including thermostatic and special faucets. Among the shower offer are: rain showers, sliding showers, rotary point showers, and a whole range of shower accessories like shower handles and hoses. Meeting the costumers expectations, Armatura Group systematically verifies, enhances and expands the product offer, by launching new, attractive designs of faucets and showers. This strategy ensures Armatura Group the leader position on the Polish sanitary fittings market, with an over 30% share in 2012 (according to BRG Building Solutions Report May 2013).
A year after launching the aluminium central-heating radiators manufactured by Armatoora S.A., Armatura Group also took up the leader position on this market. In 2012 its shares on the market exceeded over 40% in volume terms (according to BRG Building Solutions Report May 2013). In the coming years, the Armatura Group plans further upgrade and diversification of its product range to boost sales of aluminium radiators.
Since 2009, the Group's range included the third core product group: water fittings. In 2010, tapping the potential of Armagor S.A., we substantially expanded our range of valves to include gas fittings and central-heating fittings. According to Armatura Group’s estimates, in 2012 the valves market share exceeded over 20% in volume terms.
In August 2012 Armatura Group entered a new market segment - the sanitary ceramic ware - complementry to the Group's existing product offer and strengthening it's activity. In August 2012 Armadimp S.A., a special purpose vehicle, acquired an organized part of “Elbar – Katowice” - the company RADIMP, a direct manufacturer of sanitary ceramic ware, mainly compact toilets, toilet bowls, washbasins, pedestals and half-pedestals. The Armatura Group's strategy assumes a dynamic development of the ceramic sanitary ware offer and combining these products as complementary with the sanitary fittings offer. Tapping the potential of RADIMP such as; well organized production facilities, a 112 years tradition of high quality ceramic ware manufacture and using new wide distribution channels, Armadimp S.A. plans to build another significant segment of the Armatura Group’s offer. In the first year of its activity, Armadimp S.A.'s shares on the domestic market for sanitary ceramic ware excceded over 4% in volume terms and the Company was ranked sixth among the largest manufacturers and distributors of sanitary ceramic ware in Poland (according to BRG Building Solutions Report May 3013).
The offer of the Armatura Group is complete with custom-made products sold primarily to customers from Western Europe under B2B contracts. The products include mostly aluminium casts for the power and automotive sectors (Armatoora) and specialty valves (Armagor). In connection with the introduction of the new product group – sanitary ceramic ware, in 2012 Armatura Group has also established B2B cooperation with bathroom furniture manufacturers. The Armatura Group expanded its B2B customer base following acquisition of selected target companies. Sales in this segment are bound to grow as customers may also be offered other products marketed by the Group.
A key element of Armatura Kraków S.A’s competitive advantage is its broad distribution network. We offer customers a comprehensive product suite through ten purchasing groups comprising over 300 sanitary fittings wholesalers, and 200 DIY chains, including Castorama, OBI or Leroy Merlin. To meet customer expectations as to consistent improvement in service quality, Armatura Kraków S.A. has developed a network of authorized after-sales service agents, performing repairs at the customer's home within 48 hours. Armatura Kraków S.A. was first in Poland to offer a 100-year guarantee for cast components in all faucet models.